Why Lincoln Heritage Is the Nation's Leading Final Expense Insurance Company

The Story of Jack Londen: Founded on Hard Work and Integrity

Lincoln Heritage's roots go back to Jack Winston Londen, a natural entrepreneur who learned the value of hard work during the Great Depression. As a young boy in Boulder, Colorado, Jack picked and sold homegrown raspberries and blackberries door-to-door. By high school, he had saved enough money to buy his own Texaco filling station.

While attending the University of Colorado, Jack began selling life insurance and discovered his true calling: helping everyday families protect the people they loved. In 1962, Jack moved his wife, Doris 'Dodie' Londen, and their four young sons to Arizona. One year later, in 1963, he founded what would become Lincoln Heritage Life Insurance Company.

In that first year, Jack was the company's only salesman, knocking on doors across Arizona, while Dodie ran the home office, typed policies, and handled billing statements. Over the next several decades, Jack's tireless work ethic and commitment to doing right by policyholders helped the company acquire and consolidate more than 25 other life insurance companies, building Lincoln Heritage into a national powerhouse.

Tom Londen and the Vision for Final Expense Leadership

Jack's son, Thomas Allen Londen, followed directly in his father's footsteps. Tom began selling burial insurance door-to-door when he was just a sophomore in college. At age 28, Tom became president of Lincoln Heritage, while Jack continued serving as chairman.

Under Tom's leadership, Lincoln Heritage made a defining strategic decision: rather than trying to be everything to everyone, the company would focus completely on final expense life insurance and end-of-life care for seniors.

Tom understood that grieving families did not just need a life insurance check weeks or months down the road. They needed immediate cash and compassionate guidance when a loved one passed away. Under Tom's vision, Lincoln Heritage forged its historic partnership with the Funeral Consumer Guardian Society, creating the Funeral Advantage program: a complete end-of-life solution combining fast insurance payouts with professional funeral advocacy.

Tom's kindness, philanthropy (including extensive support for juvenile diabetes research and scholarships for underprivileged children), and strategic foresight laid the foundation for the company's nationwide leadership today.

All We Do Is Final Expense: Why That Matters to You

Most major insurance companies treat final expense like a minor afterthought, an entry-level product sold alongside home, auto, and retirement accounts. Their customer service departments and claims teams handle thousands of different policy types, and claims often take 30 to 60 days to process.

Lincoln Heritage is completely different. Every underwriter, customer service representative, and claims specialist is 100% dedicated to final expense. Because end-of-life costs cannot wait, Lincoln Heritage is built to approve and pay claims in as little as 24 to 48 hours of claim approval.

For more than 60 years, Lincoln Heritage has focused exclusively on final expense life insurance, serving families across the country with a single mission: protecting seniors and their loved ones from the burden of end-of-life costs.

That decades-long dedication is exactly why I chose to represent Lincoln Heritage. When you work with Johnson Legacy Group, you get a carrier built for final expense and a local agent who knows your community.

The Funeral Advantage Difference

When you choose Lincoln Heritage through Johnson Legacy Group, you get the Funeral Advantage program, which includes three powerful protections:

1. Permanent whole life coverage up to $35,000 with locked-in premiums that never increase and coverage that never decreases for life.

2. A fast-track claims payout, typically paid within 24 to 48 hours so your family has the funds they need to handle the funeral home immediately.

3. Free lifetime membership in the Funeral Consumer Guardian Society (FCGS), giving your family a dedicated Personal Funeral Advisor who price-shops local funeral homes, reviews contracts, and protects your loved ones from overpaying.

As an independent agent licensed across Georgia, South Carolina, and North Carolina, I am proud to represent Lincoln Heritage. When your family needs help, you have a 60-year family-built company and a local Georgia agent standing behind you.